Many online trainers charge thousands of dollars for their training programs or sessions. With your individual training, it's good to offer one or two test sessions and then require a minimum commitment (for example, six or 12 training sessions) to ensure revenue and reduce turnover. Revenue is the main engine of your business. So when it comes to pricing your training sessions, do some research to find out the average fee in your niche.
Then, choose a number that is between 10 and 20% higher than that and use it as a reference point for your prices. If you find that the number you reached is too high or too low, you can adjust your pricing strategy as you go. How you set the price of your coaching services must be correlated with the amount of value you provide (as perceived by the client). If you're still not sure how to value your work, start with the industry's average rate and add 10 to 20% to test conditions.
Getting a steady stream of leads who can become paying customers is one of the most important things most coaches deal with. By connecting to the Internet, your coaching business has enormous potential for growth, possibly beyond the levels possible if you stay offline. With two failed online businesses under my belt, I began to doubt the entire online business world even more. In my experience, the following two types of traffic work best for buses and I recommend that you try both.
As you grow older, one-on-one coaching ends up becoming a highly paid job, meaning you can't devote time to yourself. With individual training, it is good to offer one or two test sessions and then require a minimum commitment (e.g., as with any other type of training, this can be done in person or remotely using audio and video conferencing tools). This is what really matters and doing it well will allow you to create a thriving coaching business. If you look at the most expensive coaching clients, they have a habit of taking responsibility, since their investment in coaching is enormous.
My advice would be to never hire any random web developer to create your website, but to hire an expert who knows what a training website should look like. While online ads seem easy to execute, remember that they can turn into a black hole of money if not properly controlled. If you've already achieved those results yourself or helped others achieve them, you can sell your knowledge and your time as a coach. Niching will provide you with an opportunity to work with expensive clients and will help you grow your coaching business more easily.
You've found your niche, created your training packages and set the right price for the most expensive customers. As a coach, don't obsess about making your website perfect and complete and end up creating a website with too much information. In this Golden Age of digital marketing, launching an online coaching business seems very simple and easy, but the process for it to succeed can be challenging and overwhelming.
